Bring the #BeUMC campaign to your conference or church in three simple steps:
1. Explain the campaign
Lean on the campaign’s toolkit and four messaging pillars to summarize the campaign and why you’re asking your conference or congregation to participate in it. Something as simple as this statement will pique the interest of your audience: “We’re showing the world how we are living our faith, why we choose to #BeUMC and what hopes we have for the future of our church. Every United Methodist is being asked to participate – will you join us? Learn more at UMC.org/BeUMC.”
2. Encourage participation
Social media is the perfect tool for connecting with your audience since use of the campaign hashtag, #BeUMC, is the primary way people can participate in the campaign. However, relying solely on social media might not be enough. Share information about the campaign in e-newsletters, blog posts, videos and other communications, as well as during announcements, worship services and gatherings.
Every time you share campaign information, ask people to use #BeUMC in social media posts about why they are United Methodist and what makes them optimistic about the future of their congregation’s ministry and mission.
3. Amplify and expand
After you’ve launched the campaign, it’s vital that you keep it going. Consider featuring a different messaging pillar each quarter of the year and a different core value each month, for example, as a way to continue asking people to participate. Use the hashtag frequently in your personal, church and conference social media posts to remind others that they should be using it also. People can use the hashtag as many times as they’d like — hopefully they’ll begin to include #BeUMC every time they post something that’s related to their faith.
Worship & Preaching Resources
Incorporate the campaign into worship services with the help of planning ideas, Scripture, preaching notes, prayers, resources and more from Discipleship Ministries.
Provide this resource to small groups who wish to learn more about the campaign’s four messaging pillars and how they celebrate our identity as United Methodists.
Promote the campaign in your communications by using graphics for social media, worship and more. Each #BeUMC messaging pillar is aligned to a set of core values; each value has its own set of graphics.